Who We Are
At Data First Consultancy, we are passionate about transforming businesses through the power of data and technology. Founded with a vision to democratise access to advanced analytics and digital solutions, we help organisations of all sizes unlock their potential and drive meaningful growth.
Our team of experienced consultants, data scientists, and technology experts brings together decades of industry knowledge and cutting-edge expertise. We believe that every business deserves access to world-class data solutions, regardless of their size or industry.
What drives us is the opportunity to see our clients succeed. Whether it's implementing AI-powered analytics, optimising operations through data insights, or building scalable digital infrastructure, we're committed to delivering results that make a real difference to your bottom line.
Why Clients Choose Us
Senior, hands-on practitioners
You get the people who've done the work, not a rotating cast of juniors.
Plain-English partners
We'll tell you what's working, what isn't, and exactly what we'd do next.
Fast, low-risk start
We land, show value (cost/reliability/audit), and expand at your pace.
People You'll Work With
We keep practitioner bios anonymised by default. Named CVs and references are available under NDA and with client consent.
Martin French
Founder & CEO
Pragmatic, delivery-first leader who's modernised platforms in financial services and other regulated environments. Martin's happy place is where architecture meets operations: lineage that actually traces, policies that actually hold, and teams that actually ship. He sets the quality bar and keeps strategy practical (not performative).
Andy Phillips
Co-Founder & COO
The best at helping teams move from 'nice dashboards' to decisions that change the number. Experience across several sectors (including finance and commerce) commercial analytics, BI remediation, and forecasting. Andrew is the one who'll push for clarity on value, adoption, and 'what we're really trying to improve.'
Principal Architect
Enterprise Data Platform Specialist
Enterprise-grade data platform specialist. Think Azure/AWS/GCP, landing zones and gated CI/CD, ingestion & CDC, API's, GitOps, zero-trust, Kubernetes + Terraform, dbt etc... Designs that make change safe and fast. Equally happy writing IaC or pairing with your engineers.
Delivery Lead
Project Management & Delivery
Turns ambition into a calm plan. Clear scopes, honest risks, steady cadence. Not a 'slide PM': can read a DAG, review a PR, and run a change window without breaking a sweat.
Analytics & AI Lead
ML & Analytics Specialist
Builds semantic layers that hold up in the real world (RLS/CLS, contracts, tests) and sets the groundwork for explainable ML. Believes documentation is part of the product.
Principal Data Engineer
Data Pipeline & Infrastructure
Pipelines and models that don't fall over on a Friday. Think CDC, dbt, and runbooks that cut MTTR. Big on reliability, bigger on handing over clean, understandable projects.
What It's Like To Work With Us
We've sat on both sides
In-house and consulting. We know the pressures of BAU, audits, releases, and stakeholder noise.
We care about people
Clear decisions, fewer late nights, shared ownership. Competence without ego.
We meet you where you are
Power BI chaos? Legacy ETL? We start realistic. We leave you stronger.
Get In Touch
If you want clarity, control, and competent delivery without the usual noise, let's talk.
Address
128 City Road
London, United Kingdom
EC1V 2NX